The Apple iPhone 5 and the
Samsung Galaxy S4 are two of the most popular devices around. The
Samsung Galaxy S4 was only recently released, although the iPhone 5 was
released almost 10 months ago. We often find that many iOS and Android
device users are fiercely loyal to their respective platforms, so today
we thought it would be interesting to look at research involving iPhone 5
hate vs. Galaxy S4 love.
We often bring readers specs comparison, and we have done so for
these phones on numerous occasions. This comparison is a little
different though as it focuses on positivity and negativity surrounding
the
iPhone 5
and Galaxy S4. A recent study from We Are Social looked into four major
phone launches, and as well as the iPhone 5 and Galaxy S4, asked about
the BlackBerry Z10 and Nokia Lumia 920. For the purposes of this
article though, we want to concentrate on the iPhone 5 and
Galaxy S4.
There are some extremely revealing figures from this study, that
involved social network data from Twitter, as well as blogs and forums.
For example, launch day conversations for the iPhone 5 tallied 1.7
million, while the Galaxy S4 managed far fewer with only 140,000
conversations regarding it. However, when looking at brand comments
that had negative connotations, the iPhone 5 stood at 20%, making it the
most criticized of the handsets. The Galaxy S4 on the other hand, only
received 11%, making it the least complained about handset in the
study.
Apple Maps, the new power socket, and the fact that the iPhone 5
looked virtually the same as existing iPhones, made up the majority of
the complaints about the phone. Apple might have received fewer
complaints if it had provided free adapters for the new power socket,
and the innacuracies of Apple Maps was a major topic of conversation
among the tech world for some time after the launch. Apple even felt
the need to apologize for the frustration caused by its Maps service.
As far as the design is concerned, many felt it lacked the ‘wow’ factor,
and Apple received criticism for lacking an innovative touch.
Although the above complaints were the major causes of
dissatisfaction with the iPhone 5, other concerns included purple
discoloration on photos taken with some of the phones, as well as the
easily chipped coating of the handset that was referred to as
‘scuffgate.’ There were also complaints about light leakage behind the
displays on some white versions of the phone.
The study also looked at discussions on Twitter, blogs, and forums
about new and different handset features. The Galaxy S4 managed 56%,
while the iPhone 5 only managed 29%. Those brands that were felt not to
bring much new to the table received criticism, and the more successful
launches were deemed to be for those devices that were the subject of
most conversations involving consumers talking about new features.
Hence a big win for the Galaxy S4 here, that most consumers seemed to
love.
Interestingly, although the iPhone 5 received much more criticism
than the Galaxy S4, the research also showed that despite this, Apple
maintains the strongest brand loyalty. For conversations involving
brand appeal, Apple stands at 42%, while Samsung stands at 20%.
Nevertheless, this doesn’t change the fact that the iPhone 5 was still
the device most complained about, while the Samsung Galaxy S4 response
was much more positive.
We should point out though, that this latest study appears to
contradict some earlier research. For example a marketing firm in Korea
recently
surveyed
over 40,000 people and the iPhone came out top, with technical issues
concerning only 17%, while 31% reported problems with Samsung phones.
iPhone 5 complaints don’t seem to have stopped it selling either, as
according to recent figures for the UK, the iPhone is still the most
favoured phone.
We’re not expecting it to be too much longer now until the
iPhone 5S
is unveiled. A release date in September is anticipated and we are
likely to hear the official introduction of the next iPhone a week or so
before. We have also heard rumors of a budget iPhone that could also
release around the same time, and there could be interesting times ahead
as Samsung is also expected to introduce the
Galaxy Note 3 in September.
From this latest study it appears then, that there’s a lot of hate
for the iPhone 5, and comparatively, a lot of love for the Samsung
Galaxy S4. However, as these studies often contradict earlier research
it can be very difficult to know exactly what the position is, and
that’s why we’d like to hear from our readers. Do you have an iPhone 5
or a Samsung Galaxy S4? If so, we’d like to know which device you have
and what you think of it? Please send us your comments, as it’s always
good to represent a wide range of opinions.